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Google TV

New York Times reports that Google has partnered with Intel and Sony to create a TV platform powered by Android.

“Google and Intel have teamed with Sony to develop a platform called Google TV to bring the Web into the living room through a new generation of televisions and set-top boxes. (…) The partners envision technology that will make it as easy for TV users to navigate Web applications, like the Twitter social network and the Picasa photo site, as it is to change the channel. Google intends to open the Google TV platform, which is based on its Android operating system for cellphones, to software developers in the hopes of spurring the same creativity that the consumers have seen in phone apps.”

The idea is not new, as many other companies tried to bring the Web to the TV. YouTube already has a version for large screens, Google already sells TV advertisingand there are many Google apps that could improve the TV experience. New York Times says that Google’s software will include a new interface for YouTube, a browser and other Android apps that will extend the functionality.

“Google has built a prototype set-top box, but the technology may be incorporated directly into TVs or other devices, like Blu-ray players. (…) A person with knowledge of the Google TV project said that the set-top box technology was sufficiently advanced that Google had begun testing it with Dish Network, one of Google’s longstanding partners in the TV Ads program.”

After the revelations of the New York Times on the project of a Google TV that would work together on Google, Intel, Logitech and Sony, we learn that the first model could be unveiled shortly.

The Wall Street Journal says that Google will unveil its software platform to developers at its annual conference I / O which will be held on 19 and 20 May. It could be presented on a Sony TV that is committed with the U.S. firm in this project.

Samsung and Apple concerned

Bloomberg says that this OS is an adaptation of Android, bears the name “Dragonpoint. We will find not only in television but also “set-top boxes and Blu-ray. Intel will take care of the hardware and provide an Atom processor, while Logitech is working on a remote control adapted to the system.

But Sony is not the only one interested in the Google platform. An article in the Korea Herald , Samsung follows the project closely and consider its “feasibility”. There are rumors that Apple might also enter the game on a segment that some see as a future growth market.

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